Transforming pharma sales through authentic patient-centricity
The promise-gap that’s costing you sales
One factor that is increasingly determining pharma sales success is whether healthcare providers see your patient-centricity as authentic or all talk.
And this isn’t just a brand issue, it’s a sales performance problem
When healthcare providers see disconnects between your patient-first claims and your actual sales approach, it creates measurable barriers: longer evaluation periods, increased due diligence, and lost deals to competitors who demonstrate authentic patient focus.
Meanwhile, genuinely patient-centric companies capture more market share through shorter cycles and stronger HCP relationships.
- Pain points
55%
of HCPs say pharma lacks desired patient-centricity
- Expectations
90%
of HCPs want pharma to support patient outcomes beyond drugs
- Motivations
50%
of physicians are more likely to prescribe from patient-centric companies
Where behavioural science meets healthcare experience
We help pharma companies close the patient-centricity gap by embedding genuine patient perspectives throughout your sales engagement. Our connected approach transforms clinical transactions into emotional connections that healthcare providers trust.
Our connected approach
- Customer
Patient focused sales journeys
We combine behavioural insights with patient understanding to build engagement that supports providers beyond the product sale.
- Patient
Deeper HCP understanding
We apply targeted behavioural research to uncover what truly matters to each provider and recognise engagement signals in real time.
- Sales & Marketing
Unified sales & marketing
We align efforts for seamless digital strategies that HCPs actually experience as patient-focused, reducing costs and driving results.
How we deliver for you
We deliver authentic patient-centricity through our proven methodology that connects every element of your sales engagement. This systematic approach ensures genuine transformation, not just surface-level improvements.
Insight
Uncovering the rational and emotional drivers behind healthcare decisions
Design
Designing experiences that balance clinical accuracy with human engagement
Technology
Building sustainable systems that scale and evolve with changing needs
Performance
Continuous tracking and calibration of both engagement and business outcomes
Marketing
Developing the right strategy and communication that resonates across brand & audience
Our work in action
Here’s how we’ve helped drive transformation and real business impact.
Clinical diagnostics transformation
The challenge
A leading dental healthcare company needed to enhance practitioner engagement and drive adoption of their periodontal product. This was despite facing fragmented digital experiences that weren’t connecting effectively with dental professionals.
Our connected approach
We created behavioural profiles revealing three distinct practitioner subtypes, then designed personalised digital journeys addressing their unique decision drivers and psychological triggers.
- Learning
1500+
Monthly active users engaging with the revamped educational platform
- Journeys
Increased
Customer loyalty and sustained sales growth
- Revenue
$6.5M
Generated directly through digital activation strategy
Stop promising. Start practising.
Your competitors aren’t just talking about patient-centricity, they’re demonstrating it through every HCP interaction. Every quarter you delay authentic transformation, market share is lost.
Access our healthcare transformation framework to discover
- Industry data on the patient-centricity gap
- How we integrate behavioural science with healthcare experience to transform sales engagement
- Real client success stories
- Our healthcare specific approach that delivers real results
Lets transform together
At Pomegranate, we apply behavioural science to transform pharma's sales engagement into authentic, patient-centric experiences that build trust and drive revenue.
Ready to turn patient-centric promises into sales reality? Let's connect and deliver measurable impact together.
FAQ’s
What is authentic patient-centricity?
True patient-centricity shows up in every sales interaction, rather than just in your branding. This approach stops the risk of disconnects that damage trust and builds the credibility that turns intent into sales success.
How does behavioural science help us?
Behavioural science uncovers how healthcare providers and their patients think, feel, and make decisions. We use these insights to design experiences that resonate more deeply, strengthen relationships, and accelerate sales outcomes.
We’ve invested in patient-first initiatives before. What’s different here?
Most initiatives stay at the surface level. We go deeper by embedding behavioural insight and a patient-first mindset into the core of your sales engagement strategy. It’s a connected system designed to shift perceptions, build trust and drive sales.
What kind of impact are clients seeing?
One client saw over $6.5M in revenue with our connected approach. Others are seeing shorter decision cycles, stronger HCP loyalty, and real sales growth. You can explore more of our case studies here.
Lets transform together
At Pomegranate, we apply behavioural science to transform pharma's sales engagement into authentic, patient-centric experiences that build trust and drive revenue.
Ready to turn patient-centric promises into sales reality? Let's connect and deliver measurable impact together.